Tuesday, January 12
⇨Understanding Buyer Behaviour
(sources from chapter 1 of a marketing module which i'm taking: buyer behaviour. )
well, have you ever wonder what drives us to buy (or don't buy) something?
i came across various definitions of consumer behaviour.
- The dynamic interaction of cognition, behaviour & environmental events by which human beings conduct the exchange aspects of their lives.
and the second one:
- A discipline dealing with how and why consumers purchase (or don't purchase) products and services.
or let's put this in a simpler and more logical term:
- "The behaviour tt consumers undertake in seeking, purchasing, using, evaluating and disposing of products and services that they expect will satisfy their personal needs."
so what's your definition then? :)
well, have you ever wonder what drives us to buy (or don't buy) something?
i came across various definitions of consumer behaviour.
- The dynamic interaction of cognition, behaviour & environmental events by which human beings conduct the exchange aspects of their lives.
and the second one:
- A discipline dealing with how and why consumers purchase (or don't purchase) products and services.
or let's put this in a simpler and more logical term:
- "The behaviour tt consumers undertake in seeking, purchasing, using, evaluating and disposing of products and services that they expect will satisfy their personal needs."
so what's your definition then? :)
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